Successful Search Engine Optimisation (SEO)

The essential one day Hallam Search Engine Optimisation seminar focused on improving your rankings in the search engines, solving your SEO problems and answering your search marketing questions.

This independent, practical and highly enjoyable SEO Training course is a must for businesses owners and managers who want to get Found in Google.

You may be doing the SEO yourself, or you may be working with an agency and need to be sure you are getting value for money, and that they are delivering a high quality service for your business. We are assuming that you already have a website, or you may be planning a new website and that you understand the basics of how search engines work.

You will leave the day with a written plan of action detailing the specific steps you need to take to optimise your website.

Susan's workshop materials are constantly updated as the industry shifts and changes, and this workshop will reflect the latest strategies to reflect the evolving search engine optimisation marketplace.

You will be provided with a comprehensive set of course notes, articles and reference guides. Following the course, you will have access to Hallam's password protected online library of SEO support resources

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Seminar Programme

* Update: the lastest news in search on the Internet

* Principles of SEO: content, links and relevancy

* Jump starting poorly performing websites

* Producing keyword rich webpages

* How and when to use keyword analysis tools

* Copywriting perfect webpages

* Understanding Google Page Rank

* Innovative techniques for getting inbound links

* How to use Blogging as an SEO tool

* Your Google Toolbox: Webmaster Central, Local Search & More

* Google Analytics: What to measure, and how to interpret your web statistics

* Staying out of trouble with the search engines

* Researching your competitor's SEO campaigns