Google Analytics Training

A one day workshop introducing marketing professionals and business managers to the free Google Analytics service.

Are you confused by web analytics?

Do you want a better understanding of how your customers discover and interact with your website?

Then this one day course will give you a good grasp of how to use Google Analytics to improve the performance of your website.

This course will give you a solid understanding of the fundamentals of web analytics. You will learn how to interpret your website data, how to use the data to shape improvements in your website, and how to improve your marketing based on your visitors’ preferences and behaviour.

Using live demonstration and case studies, you will see how other businesses like yours are using their Google Analytics data to shape their web marketing strategy.

Quite simply, you will learn how to improve your website by understanding how people discover your business on the web, how they behave when they get to your website, and the characteristics of your visitors.